I’m a visual artist, creative director, and video director from Argentina, now based in Los Angeles. My work lives at the intersection of music, memory, and rebellion — merging raw emotion with cinematic precision across film, photography, and installation.
I founded Krölhaus as a home for this vision — a studio where aesthetic is narrative, and storytelling runs through every frame. I’ve had the honor of creating visual worlds for artists like The Killers, Father John Misty, Johnny Depp, Alice Cooper, Joe Perry, and Maroon 5 — directing videos, visuals, and campaigns that hit hard and linger. I also directed video campaigns for film & tv releases at Sony Pictures.
One of my most personal works is HR BREATH — a public video installation and breathing-guided sculpture designed to combat anxiety and reclaim presence. It’s been projected in Times Square and cities across the U.S., and continues to grow as a living, meditative experience.
Before all this, I was a journalist — telling stories through video and words for media outlets like Billboard Magazine, Metro 95.1, and Vogue. Same vision, same obsession with storytelling — just a different medium.
At the core, it’s always been about emotion. My practice blends chiaroscuro, industrial minimalism, and baroque intensity to explore dualities: beauty and brutality, performance and vulnerability, light and darkness.
Estefania,
Estefania,
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